AWE ANNOUNCES B9 S4 PROJECT CAR, PARTNERS WITH THULE, CANNONDALE, H&R, VOSSEN, AND YOKOHAMA
AWE, the precision automotive engineering firm located just outside Philadelphia, Pennsylvania, launched the gallery today that displays the all-new AWE B9 S4, outfitted with precision performance upgrades from AWE and partner-products from Thule, Cannondale Bicycles, Vossen Wheels, H&R Special Springs, and Yokohama Tire for a marketing cross-promotion push.
AWE has a long history of developing high-performance upgrades for the Audi market, citing such milestones as being featured in Forza 2, AWE’s founder, Todd Sager, being donned as “the Godfather of S4 Tuning” by European Car Magazine and setting quarter mile records with Audi’s 3.0T motor with both their B8.5 S5, and even their Q5 (which did it with a baby seat in the back, for good measure).
The AWE B9 S4 is AWE’s latest flagship Audi and is “following in the footsteps of AWE’s trademark Audi performance upgrades,” stated AWE VP Jesse Kramer. “AWE has honed its offering to produce world class exhausts, intakes and intercoolers out of our greater-Philadelphia manufacturing facility, and the B9 S4 will get the full line.”
The AWE “ColdFront™” Intercooler for B9 S4/S5 is slated for release in fall 2018. Beyond the AWE products, AWE worked with H&R Special Springs, Vossen, and Yokohama.
AWE B9 S4 performance upgrades:
- AWE SwitchPath™ Exhaust with 102mm chrome silver tips
- AWE AirGate™ Carbon Intake
- H&R Sport lowering springs
- Vossen VFS6 wheels, 20×9.5 ET35, mid concave, in silver metallic
- Yokohama ADVAN Sport V105 tires in 265/30R20
Partnership with Thule, Cannondale:
The partnership with Thule and Cannondale originated with the concept of the overlap between the active, and extreme lifestyles of Thule consumers, Cannondale consumers and AWE consumers. “The AWE brand is second to none in the performance aftermarket,” stated Michael Callaghan, Merchandising Design Manager at Thule, Inc. “The brand lines up perfectly with the Thule lifestyle we promote.”
The shown Thule configuration features:
- Thule AeroBlade roof bars, black
- Thule Rapid Traverse Pack
- Thule Fit Kit 1819
- Thule ProRide Bike Rack
- Thule AirScreen 8700
When it came to bicycle selection for the partnership, AWE turned to Keswick Cycle, one of the largest Cannondale and Thule dealers in the region. The Cannondales featured are a Jekyll Two (2018), a Bad Habit Carbon Two (both 2017 and 2018 versions shown), a Scalpel SE Two (2018), a Synapse Carbon 105 (2018), and a CAAD12 Disc Ultegra.
The full gallery from the shoot can be found on AWE’s site in the “Unlocked” section here.
AWE is the authority in precision automotive engineering for enthusiast automobiles. From award-winning handcrafted performance exhausts to track-tested carbon fiber intakes to performance intercoolers, AWE innovates, designs, manufactures, and distributes AWE brand performance products globally through its preferred network of dealers, online and from its state-of-the-art headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE’s select team of researchers, engineers, innovators, fabricators, and drivers have introduced premium performance upgrades for some of the finest automobiles in the world.
Thule was established in Sweden in 1942. And ever since then, we’ve made it our business to bring you closer to the world and your passion for life. We are an international group of people united by our own passion for helping active families and outdoor enthusiasts.
Widely regarded as the bike industry’s leading innovator with game-changing technologies, Cannondale and its handcrafted bicycles continue to be recognized by organizations from both inside and outside the industry. With a laser focus on a rider-first mentality, we push our employees, our dealers and the bike industry. These refinements aren’t limited to the company’s competitive road racing and mountain bikes, however; the insights gained through racing, coupled with Cannondale’s quest for constant improvement, have also benefited the company’s wide array of lightweight recreational bikes as well as its lines of state-of-the-art cycling apparel and parts & accessories.
Vossen Wheels is dedicated to its vision of designing innovative styles, aspiring to provide the utmost excellence in customer service and manufacturing the highest quality wheels. Every Vossen wheel is put through the highest standard in testing and quality control. These high standards allow us to provide an industry leading five year workmanship warranty and a lifetime structural warranty, which proves we stand behind our product 100%. Vossen Wheels are the perfect accessory for those who are looking to stand out in a crowd, while also maintaining performance, comfort and style.
The H&R philosophy is simple and effective: To manufacture the best suspension products, using only the highest grade materials, and then back all of our products with unparalleled customer service. This philosophy has made H&R what it is today – the industry leader in high performance, quality suspension components. Be it on the street or on the track, H&R has become synonymous with consistent, proven suspension performance and quality.
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation.
August 7, 2018